How do small businesses cope with SEO

Start up businesses need some SEO... http://www.infaweb.com/seo-start-ups.shtml

Its true they do but it has to be effective and cost efficient. Its easy to get carried away with marketing and trying to do everything but when it comes to it you need to decide which areas are going to be most effective for you.

When it comes to search engine optimisation your efforts defiantly get rewarded but it comes in time. You cannot start today and expect instant results. It takes time to build an effective website and you have to use the correct strategy to get results.

Infographics for Search Engine Optimisation

There are two big themes coming into 2013 for link building; infographics and guest blogging. They have been used for a while but they are becoming more main stream.

Why are they used so much and why do they give value? This is easy - it cuts out the spammer. A spammer does not want to spend more, they just want to make a quick bit of cash. So they wont go out of their way to get a nice graphic generate and spend the money on a designer or content writer.

http://www.infaweb.com/infographics-seo.shtml this is my article in infographics for SEO.

Link building is great if you do it properly and spend the money. website authority does not come free...

Don't forget keep your link profile mixed and don't just stick to one thing.

SEO Training

Small and medium sized businesses can often struggle with the monthly costs of effective search engine optimisation. So how do you get around that to make your website visible in Google? SEO Training is the answer.

This will allow you to attack some low competitive phrases to get some valuable traffic to your website for not much financial investment. The main thing is you have time every month to progress your website as if you don't then you wont have a successful campaign.

Search engine optimisation (SEO) is a progressive marketing technique used to improve the amount of traffic you get from Google to your website (from the organic (none paid) results). To do this you need to make your website more important and better than your competitors.

Do not underestimate the time it takes to do this and do not underestimate what happens if you become relaxed about it and take your foot of the pedal.

If you are looking to get your website ranking for some local keywords and have some knowledge of the Internet then this may be the solution for you. If you are looking at more competitive keywords or an ecommerce platform them look at getting an experienced consultant to do it for you.

The thing to think about with more competitive keywords is that it would probably take you 12 months or longer than a professional to get to where you want to be (if not longer) as you have to learn the ropes and fingers crossed not get burnt by any of Googles wonderful rules. In that time you could have made the money in sales to cover the SEO consultant bill and have a website that ranks really well. Also you would still have your own time to do what you need to with your business.

So SEO training is not the answer for everyone but it certainly can be for those local smaller businesses.

Ecommerce SEO Graphic

Our new graphic is live

21 essential tips for Ecommerce SEO.

Have a look and let me know what you think.

http://www.infaweb.com/seo-aberdeen.shtml

Number 1 for "Edinburgh SEO"

Today Infaweb hit number one in Google for "Edinburgh SEO".

We have been in the top few spots for a little while for "SEO Edinburgh" and "Edinburgh SEO" but today we hit number one. "SEO Edinburgh" is sat at number two, hopefully that will move up soon as well.

Want your website to rank as well? Give is a shout 0131 208 1313.

Why you should not sign up to £50 PM SEO

I hate the fact that companies can get away with charging £50 a month ( or a similar amount) and claim to be giving a company’s website SEO. Generally what they are doing is giving them a monthly automated report. It’s scandalous.

Search engine optimisation is about taking your website, making is user friendly and thus search engine friendly and then building authority to it. It’s not about pumping out a report that means nothing and thinking that’s enough.

If someone or company offers you SEO for £50 per month walk away. It’s not what it seems. We base our prices on time, for £50 a month we would struggle to do anything productive in terms of SEO, it’s just not enough time to;

1.      Manually check webmasters tool to ensure everything is as it should be

2.      Run website audit checks on any changes that month to the website

3.      Manually check and report on progress

4.      Research links

5.      Build links

6.      Give you some advise when you need it for key website decisions

7.      etc

SEO it not an overnight marketing tool that you can do in an hour, it’s a long term strategy to help your company change from being as you are to being a lot bigger!

SEO Multi Platform Marketing - Desktop, Mobile and Tablets

So you have a nice website and it looks great but have you checked it on a mobile or a tablet? There are things you need to do in terms of design and technical to ensure your website variables are SEO friendly. By doing this you also optimise them for the user.

To do list;

• Get access to: a windows + Android + Apple desktop, tablet and mobile
• Get you developer and designer to come up with solutions for each platform
• launch a test site for each
• Test they work and look great
• Ensure you put the correct code in to tell the search engines they are the same site just different versions for each platform
• load the sites
• track activity on analytics
• use CRO and UX design to continuously improve

This is very effective for ecommerce platforms and if it’s done correctly it can result in huge improvements in turnover.

We do have experts to help with all these areas if you need a hand http://www.infaweb.com/contact_us.shtml