Schema.org for Ecommerce

I will not cover this in huge detail as this link -
http://searchengineland.com/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular-139236?utm_source=dlvr.it&utm_medium=linkedin&goback=%2Egde_2976409_member_184311975

covers most of it. But its important and interesting information.

So what does this mean and what is Schema.org? What this does is allow you to tell the search engines information so they understand it. If you mention a "red balloon" on a page the search engines can pick up the words but not understand them, with Schema you tell the search engine the the product "balloon" is "red" in colour.

In terms of Ecommerce this is very important. you can know tell the search engines in very clear detail everything about each product.

Another hit on the web developer labour bill but hopefully you will see better results in the search engine for it.