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21 essential tips for Ecommerce SEO.

Have a look and let me know what you think.

http://www.infaweb.com/seo-aberdeen.shtml

Number 1 for "Edinburgh SEO"

Today Infaweb hit number one in Google for "Edinburgh SEO".

We have been in the top few spots for a little while for "SEO Edinburgh" and "Edinburgh SEO" but today we hit number one. "SEO Edinburgh" is sat at number two, hopefully that will move up soon as well.

Want your website to rank as well? Give is a shout 0131 208 1313.

Why you should not sign up to £50 PM SEO

I hate the fact that companies can get away with charging £50 a month ( or a similar amount) and claim to be giving a company’s website SEO. Generally what they are doing is giving them a monthly automated report. It’s scandalous.

Search engine optimisation is about taking your website, making is user friendly and thus search engine friendly and then building authority to it. It’s not about pumping out a report that means nothing and thinking that’s enough.

If someone or company offers you SEO for £50 per month walk away. It’s not what it seems. We base our prices on time, for £50 a month we would struggle to do anything productive in terms of SEO, it’s just not enough time to;

1.      Manually check webmasters tool to ensure everything is as it should be

2.      Run website audit checks on any changes that month to the website

3.      Manually check and report on progress

4.      Research links

5.      Build links

6.      Give you some advise when you need it for key website decisions

7.      etc

SEO it not an overnight marketing tool that you can do in an hour, it’s a long term strategy to help your company change from being as you are to being a lot bigger!

SEO Multi Platform Marketing - Desktop, Mobile and Tablets

So you have a nice website and it looks great but have you checked it on a mobile or a tablet? There are things you need to do in terms of design and technical to ensure your website variables are SEO friendly. By doing this you also optimise them for the user.

To do list;

• Get access to: a windows + Android + Apple desktop, tablet and mobile
• Get you developer and designer to come up with solutions for each platform
• launch a test site for each
• Test they work and look great
• Ensure you put the correct code in to tell the search engines they are the same site just different versions for each platform
• load the sites
• track activity on analytics
• use CRO and UX design to continuously improve

This is very effective for ecommerce platforms and if it’s done correctly it can result in huge improvements in turnover.

We do have experts to help with all these areas if you need a hand http://www.infaweb.com/contact_us.shtml

PPC and SEO - its all about being relevant

Google makes one thing clear at the moment. Make sure its relevant.

What does this mean and how does it impact pay per click and search engine optimisation?

Relevant just means making sure the content on your website is related to that of the websites linking in, any marketing campaigns you are running and the social media activity that links in.

Help full tips;

1. Make sure you release related articles on your website every week
2. Make sure your blog ties into the website theme/topic
3. Make sure your social media theme is also relevant to your website
4. When doing SEO make sure that you tweak your on site optimisation to emphasis relevancy
5. When link building ensure links are in topic and relevant

The golden rules;

1. Relevant
2. Quality
3. Purpose

If all your efforts meet these points you should be heading in the correct direction.

Schema.org for Ecommerce

I will not cover this in huge detail as this link -
http://searchengineland.com/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular-139236?utm_source=dlvr.it&utm_medium=linkedin&goback=%2Egde_2976409_member_184311975

covers most of it. But its important and interesting information.

So what does this mean and what is Schema.org? What this does is allow you to tell the search engines information so they understand it. If you mention a "red balloon" on a page the search engines can pick up the words but not understand them, with Schema you tell the search engine the the product "balloon" is "red" in colour.

In terms of Ecommerce this is very important. you can know tell the search engines in very clear detail everything about each product.

Another hit on the web developer labour bill but hopefully you will see better results in the search engine for it.

New Google Layout

You may have noticed it on your mobile or other devices well its on its way to your desktop. The new Google layout is being rolled out.

Google say this is for consistency across platforms, so its true not even the biggest websites can keep their platform static. Ever evolving and improving websites are the ones that make a mark and get used!

Keep your eyes peeled...