Monday 30 July 2012

keep tracking progress

Its easy to think you are progressing and everything is on track but its not until you look at the figures you realise you are not moving anywhere very fast or in fact your actually going backward.

Be proactive and try to stop the problems before they occur and always make sure things are moving in the correct direction.

Google webmasters, Bing webmasters, Google analytics, Alexa and SEOMoz all have great figures to help you track progress (and these are just a few, there are hundreds).

Happy analysing :-)

Saturday 28 July 2012

Why use PPC when doing SEO?

Why would you split your marketing budget between Pay Per Click (PPC) bid campaigns and Search engine optimisation(SEO)? SEO is so much cheaper long term why waste your money?

The answer is simple - while you are working on your SEO you are missing sales so missing out on revenue. So if you don't do PPC you are losing money!

Although PPC costs are not the cheapest, especially in competitive markets, they still bring in sales when the campaign is done correctly. As long as you know where your cut off is with how much you can afford to bid then you are OK. (And always make sure to watch your analytics!)

There are so many people/business at the moment doing work for cost and not making any profits which sounds crazy but when you are trying to make sure you can keep all your staff employed you do what you have to. If you use PPC you can get a new stream of customers that will help you make that profit that you need to make your business viable.

I am not saying don't do SEO as I think it is crucial for every website to have SEO but sometimes you need the results faster and you can't rank for everything with SEO so you have to strike a balance.

Its all about getting your marketing strategy correct from the start and we can help you with that as well as running you SEO and PPC campaigns.
Happy online marketing to one and all....

Friday 27 July 2012

Do you have the .co.uk and .com for your site?

If the answer to the question is yes then make sure one re-directs to the other and you do not display the same website on both domains.

I have seen this a number of times and some people do not even realise. Make sure if you key domain is the .co.uk then any other domains 301 redirect to that. Otherwise you have duplicate content and a hole raft of issues.

Wednesday 25 July 2012

Google release index status in webmasters

Google have now decided to release the index status of your website in Google webmasters. If you go to health in the left hand navigation and then index status you can see your website information.

This is great and Google has articles to help you understand the data, I just wish it was more. It lacks detail, you get high level numbers but no real information about actual pages. This is a great added extra but we still need to use the search engine to find some of the key information.

It does pull up some interesting stats though, happy analysing :-)

Has your ecommerce sales declined due to Google updates or the recession?

There are two very distinct reasons why the vast majority of ecommerce websites sales have declined over the last 18 months and its easy to blame the wrong candidate.

If you use Google analytics then it’s easy to see if your rankings have dropped in the search engines and you can identify the correct candidate but if you don’t then how do you know which one is to blame?

If your traffic has dropped its crucial not to just blame Google or the recession, look at the data because your solution will differ depending on the answer.

If your pages rank lower than they used to and you no longer hit page one for some key phrases then chances are you got hit with one of Google’s updates over the last year or so and you need some search engine optimisation. The problem comes in when you don’t know how you used to rank or for what terms. Changes could be subtle, if your product pages have dropped from number 3 to number 6 on page one you will see a huge reduction in website traffic.

If your pages still rank very high and your product pages are still where they where then unfortunately it’s the recession. There is nothing I can change about that so what you need to do is find new areas to gain relevant traffic from. This can be done by looking at; new keywords, social networking, PPC, offline marketing or just optimising your website to rank a little higher for the product pages. Ranking number 1 or 2 will see far more traffic than ranking number 3 or 4.

If you don’t analyse your website then start today as it could help you answer difficult questions in the future and help you make the correct decision.

Tuesday 24 July 2012

Our new SEO news area is live

We have moved our news area to blogger today from http://www.infaweb.com/seo_news.shtml. we will keep our old posts on that page but any new posts will be on this blog.

Happy reading :-)
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