Thursday 24 January 2013

How do small businesses cope with SEO

Start up businesses need some SEO... http://www.infaweb.com/seo-start-ups.shtml

Its true they do but it has to be effective and cost efficient. Its easy to get carried away with marketing and trying to do everything but when it comes to it you need to decide which areas are going to be most effective for you.

When it comes to search engine optimisation your efforts defiantly get rewarded but it comes in time. You cannot start today and expect instant results. It takes time to build an effective website and you have to use the correct strategy to get results.

Thursday 17 January 2013

Infographics for Search Engine Optimisation

There are two big themes coming into 2013 for link building; infographics and guest blogging. They have been used for a while but they are becoming more main stream.

Why are they used so much and why do they give value? This is easy - it cuts out the spammer. A spammer does not want to spend more, they just want to make a quick bit of cash. So they wont go out of their way to get a nice graphic generate and spend the money on a designer or content writer.

http://www.infaweb.com/infographics-seo.shtml this is my article in infographics for SEO.

Link building is great if you do it properly and spend the money. website authority does not come free...

Don't forget keep your link profile mixed and don't just stick to one thing.

Wednesday 2 January 2013

SEO Training

Small and medium sized businesses can often struggle with the monthly costs of effective search engine optimisation. So how do you get around that to make your website visible in Google? SEO Training is the answer.

This will allow you to attack some low competitive phrases to get some valuable traffic to your website for not much financial investment. The main thing is you have time every month to progress your website as if you don't then you wont have a successful campaign.

Search engine optimisation (SEO) is a progressive marketing technique used to improve the amount of traffic you get from Google to your website (from the organic (none paid) results). To do this you need to make your website more important and better than your competitors.

Do not underestimate the time it takes to do this and do not underestimate what happens if you become relaxed about it and take your foot of the pedal.

If you are looking to get your website ranking for some local keywords and have some knowledge of the Internet then this may be the solution for you. If you are looking at more competitive keywords or an ecommerce platform them look at getting an experienced consultant to do it for you.

The thing to think about with more competitive keywords is that it would probably take you 12 months or longer than a professional to get to where you want to be (if not longer) as you have to learn the ropes and fingers crossed not get burnt by any of Googles wonderful rules. In that time you could have made the money in sales to cover the SEO consultant bill and have a website that ranks really well. Also you would still have your own time to do what you need to with your business.

So SEO training is not the answer for everyone but it certainly can be for those local smaller businesses.
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