Thursday 28 March 2013

Link Building - To build or not to build...

When it comes to the words "Link Building" you should instinctively say, that's not natural so that's not ethical SEO. Or should you?

It all depends how you do it. Its more brand exposure than link building these day. Telling people where you are and sharing content/media. By doing that you naturally gain links and its helps SEO. So maybe we should be calling it brand building?

Think about these different types of link building, if you do them ethically they are actually brand building;

  1. Directories - have have a link with your company name to your website in niche, related directories. So if anyone if trying to find a company and hits that busy directory there is a chance they will find your brand and come to your website for a look.
  2. Comment Marketing - going to blogs and interacting with posts about topics related to your website. You have a link with your name on that goes back to your website. So if anyone likes what you are saying they can find out more.
  3. Guest blog posts - you are trying to capture the audience of another website and show them you know your stuff in your niche. There is a bio section that points back to your website for them to find out more
The list goes on but this should give you the picture I am trying to paint. When you build links think about your brand and by doing it you should have great results.

We have recently launched a new infogrphaic on link building, take a look I think its great. http://www.infaweb.com/link-building-2013.shtml. The 4 characters to avoid at all costs. Great stuff.

Thursday 7 March 2013

Link Building Done Correctly

Link building is never easy, in terms of time and effort. The tasks need to be properly laid out and executed correctly. Why? Because they are done badly you are in line for some Google penalties.

We have just uploaded a new infographic on this page, check it out http://www.infaweb.com/link-building-2013.shtml. It demonstrates some things you need to avoid.

The aim of link building is to get as many natural links to your website as possible, right? To do that you need to spend the time and money to do it properly.

Doing it correctly

  • trying to make content go viral
  • pushing your social media interaction
  • speaking to people on blogs
  • getting your brand name out onto the internet
  • listing your website in appropriate places so people can find you
Doing it incorrectly

  • submitting to every directory available online, even if they have no value
  • putting comments on blogs that are unrelated and have no value
  • using keywords in links at every opportunity
  • doing social media just to get a link
  • putting profiles up on unrelated websites
  • not having a brand and pushing a keyword
The bottom line is there are some golden rules to link building and unless you follow them and take the time you will fail.

Seven Golden rules, nice and simple;
  1. Keep it natural
  2. Fresh is always best
  3. It has to be interesting
  4. Use multiple media methods (video, graphics, content etc)
  5. Ensure quality is kept high
  6. Don't worry about numbers, worry about exposing your brand and your offering
  7. Make sure who ever is doing the work cares about your business
Above all else do it for the correct reasons. You want to promote your business not damage your reputation so keep it clean and tidy. Drive the business, don't drive links. By doing this watch you search results get better and better.
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