Thursday 30 August 2012

Conversion From User to Customer

Check this page out that we have just launched http://www.infaweb.com/conversion-rate-optimisation.shtml

This should give you some insight into CRO and how it can help you. Conversion rate optimisation is very good for site with traffic but need to increase sales so check it out, it might help you!

Monday 27 August 2012

The Google Mind Games

Yes its true and you can see why!

Google uses trends and reactions to see if you are a spammer or a good webmaster. Don't fall into the trap of jumping at every Google movement, just make sure your site is spot on and leave Google to do its thing.

Make sure your onsite work is 100% and make sure your link profile is healthy. If those two are OK then you don't need to worry, just keep doing what your doing. Let Google mix it up a little and give you some strange results, don't react and start changing everything as it will cause you more issues.

Google needs to strip out the rubbish this is just one way it tries to do it. Unfortunately every time they do it some innocent sites get caught in the mix. Unfortunate.

Want more information on Google and what signals you can get to see if its just testing you or if you have an actual issue? Give me a shout 01312081313.

Thanks

Monday 20 August 2012

Next penguin ready for launch?

People are talking and it appears that the next big update is on its way.

Over optimisation seems to be in front on the main focus.

Tom (our link builder) says "Just a hunch but I think it will be carnage!"

So make sure the page titles are different to your headers, the word density is low and all the other spammy techniques are removed.

Lets see what happens :-)

Monday 13 August 2012

Duplicate content (Google update on dmca requests)

People create duplicate content all the time, most of the time not even realising. But what is most annoying is when someone takes it from you.

Google are rolling out a new update and it will devalue content pages and websites that have lots of dmca requests submitted aganst them. (These are just reports from people saying that their content has been copied).

This is good and bad: good as it helps us get rid of copied content, bad as its hard to control. It could give the spamming community another tool to hit our websites with for example.

Google will accept any request submitted to them unless challenged. If you miss the updates that reports have been filed against you then down goes your content. I may be wrong but this update could go one of two ways!

If the update works then great but I will sit back and watch before I commit etheir way. Fingers crossed for all us natural and ethical companies.

Thursday 9 August 2012

A quick guide to working out a budget for a PPC campaign

How do you approach pay per click marketing? The first step is to see what sort of budget you need and this is a guide to work out a really vague estimate of what you will need. Why is this helpful? Because it allows you to look at your budget and decide if you should spend the money on PPC or another form of marketing.

Step 1 – what is the cost per click for your keywords? Use this tool from Google to have a look. Just follow the steps and look at the prices.

For this example let’s say its £0.50 per click (ish)
Step 2 – How many sales would you like to gain per day, now think about this don’t just say as many as possible. Take a realistic amount using current sales levels in you organisation.

For this example we will say 10

Step 3 – How much do people spend per shop, on average? This depends on what you are selling, if it’s a service then chances are its one item, the service, if you are an ecommerce site then how much on average do people put in their basket?

Lets say for this example £100

Step 3 – How much of the shop is profit, again on average?

Let’s say for this example its £20

Step 4 – how much profit are you able to sacrifice for PPC? Think about repeat sales when you look at this, chances are if the service is good they will come back again direct and it will not cost anything on advertising

Lets say for this example £10

Step 5 – Let’s do some math.

On average it takes about 18 clicks per sale. So each sale in this example costs around £0.50 x 18 = £9

Cost per day for 10 sales is about 10 x £9 = £90

Say 30 days per month so a monthly budget would be 30 x £90 = £2700

Summary;

  • Cost per sale is £9 which is less than the maximum you can afford to spend on PPC (£10) per sale. If this was more you would have to cap your budget at a lower price
  • Monthly budget would need to be around £2700 to gain your 10 sales per day (300 per month)
This information enables you to start to think about costs and see where you want to go. This information is all based on estimates and a little calculated guess work but isn’t all marketing like that!

We do these calculations for free for anyone thinking about going down the PPC avenue, give us a shout if you want some help 0131 208 1313. We will also give you a lot more guidance than this and if you decide this is for your company we can manage your campaign.

Sunday 5 August 2012

The future of onsite SEO

What does Google have in store for us over the next round of updates? Well you can go through the internet and find lots of rumours or you can use some logic. What would you do if you where Google?

One of the main aims of Google is to eliminate spam. One of the biggest spam techniques is placing the keywords in strategic places on the page to get good rankings using PPC power phrases. This is normally coupled with spammy links with lots of keyword rich anchor text.

So do you want to avoid the updates? Then make your content reads better, more natural, reduce word density and gain natural links.

Good luck!
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