The future of onsite SEO

What does Google have in store for us over the next round of updates? Well you can go through the internet and find lots of rumours or you can use some logic. What would you do if you where Google?

One of the main aims of Google is to eliminate spam. One of the biggest spam techniques is placing the keywords in strategic places on the page to get good rankings using PPC power phrases. This is normally coupled with spammy links with lots of keyword rich anchor text.

So do you want to avoid the updates? Then make your content reads better, more natural, reduce word density and gain natural links.

Good luck!