Start up businesses need some SEO... http://www.infaweb.com/seo-start-ups.shtml
Its true they do but it has to be effective and cost efficient. Its easy to get carried away with marketing and trying to do everything but when it comes to it you need to decide which areas are going to be most effective for you.
When it comes to search engine optimisation your efforts defiantly get rewarded but it comes in time. You cannot start today and expect instant results. It takes time to build an effective website and you have to use the correct strategy to get results.
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