Wednesday, 2 January 2013

SEO Training

Small and medium sized businesses can often struggle with the monthly costs of effective search engine optimisation. So how do you get around that to make your website visible in Google? SEO Training is the answer.

This will allow you to attack some low competitive phrases to get some valuable traffic to your website for not much financial investment. The main thing is you have time every month to progress your website as if you don't then you wont have a successful campaign.

Search engine optimisation (SEO) is a progressive marketing technique used to improve the amount of traffic you get from Google to your website (from the organic (none paid) results). To do this you need to make your website more important and better than your competitors.

Do not underestimate the time it takes to do this and do not underestimate what happens if you become relaxed about it and take your foot of the pedal.

If you are looking to get your website ranking for some local keywords and have some knowledge of the Internet then this may be the solution for you. If you are looking at more competitive keywords or an ecommerce platform them look at getting an experienced consultant to do it for you.

The thing to think about with more competitive keywords is that it would probably take you 12 months or longer than a professional to get to where you want to be (if not longer) as you have to learn the ropes and fingers crossed not get burnt by any of Googles wonderful rules. In that time you could have made the money in sales to cover the SEO consultant bill and have a website that ranks really well. Also you would still have your own time to do what you need to with your business.

So SEO training is not the answer for everyone but it certainly can be for those local smaller businesses.

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