The fight of the animals, How to beat off Panda’s, Penguins, EMD’s etc

I know EMD’s are not animals but the title was great up until then!

I can summaries this in one sentence;

Make your site user friendly and remove any rubbish links.

Sounds easy doesn’t it but everyone who has been involved with a site that has been hit knows its not straight forward. Key things to look at on your website;

• Duplicate content
• Remove or use a canonical link
• Thin pages (pages that are content light or have no value)
• Remove or tell the search engines to ignore them either using robots.txt or meta tags
• Bad links
• Look at the anchor text on your links, do you have lots of exact match keywords?
• Do you have some dodgy looking links
• Remove the above

• Usability
• Make sure the sites code is valid
• Make sure you don’t have adverts everywhere
• Make sure the content is worthy of being read
• Make sure your keyword density is low
• Make sure the content reads naturally
• Check the navigation flows as it should

I hope this helps, for more detail give me a shout...