Friday, 28 September 2012

How to Generate Links without Requesting them

Natural link building at its most natural form happens without you requesting the links, but how do you do it?

There are lots of ways to generate link “bait” so that people link to you and this is a list of some good ideas. The key is creativity;

  • Free things
  • Good applications
  • Useful functionality
  • A great service
  • A catchy marketing campaign
  • A new product
  • Having a good USP over your competitors
  • Having a dedicated area on your website for each member of the team (especially the directors)
  • Regular and worthwhile content
  • A good blog/news area
  • Information that no one else has
  • Advice you normally have to pay for
  • Good graphics
  • Funny things!
  • Videos
  • Tutorials
All these things are great but remember people can't link to them if they don’t know they are there. So tell people on your social networks, email your clients and generally spread the word. From that you will hopefully receive some nice links.

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