Yes I did say Christmas!! Plan and roll out your plans for Christmas, it could take you 3 months to get your Christmas products listed above your competitors.
You cannot launch your products in November and expect them to be cached and ranking well before December. If you have a website with a lot of authority you might be OK but for the average ecommerce website you need to plan it ahead and put it into your SEO campaign.
Need help as always give me a shout.
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